Mark Hocknell, PuMP Consultant, has worked in the area of performance measurement for about 10 years now. Prior to that, Mark's 15 years in senior management gave him plenty of experience as a user of measures, metrics, statistics, data, counts and numbers of all kinds. As business leaders, we know it's useful to inform our decis...


The instrument you use to collect data for your performance measures or KPIs really needs to be capable of recording the data you really need. Forms and questionnaires are probably the most common instruments used in business to collect data, but few users realise that there is science and skill at the foundation of every useful form and questionnaire.




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