One objection to measuring performance with KPIs is that we don't need them; we can already see what's going on by walking around, by our past experience, by our wise intuition, by what people complain about. But our human limitations make these observations inherently biased.

Seth Godin wrote a great little piece called Show Your Work,about why we should show people our work before it's done, before it's perfect, before it's ready. This invites their collaboration, and better work is the result. Do you do that when you work on KPIs?

Now that makes it easy, doesn't it? Someone has put together a list of the 20 best KPIs for your business. Saves you the time of trying to figure it out for yourself, yes? But does it really save time in monitoring performance?

Robert, a Measure Up subscriber, asked how can you demonstrate results when your job is to make sure something doesn't happen. He's basically asking how can you measure what you want to prevent? ...