IN THIS EPISODE: Article: 5 Steps to Simple and Actionable Customer Surveys Q&A: How to measure customer satisfaction WITHOUT using surveys Quick Tip: 4 questions to include on the most concise customer survey questionnaire you’ll probably ever see.

Most of us know we need feedback from customers in order to make service delivery and product design more in line with customer needs and expectations. But too often, our customer surveys fail to get truly focused and actionable data.