IN THIS EPISODE: Article: 5 Steps to Simple and Actionable Customer Surveys Q&A: How to measure customer satisfaction WITHOUT using surveys Quick Tip: 4 questions to include on the most concise customer survey questionnaire you’ll probably ever see.

Most people in business know they need feedback from customers in order to make service delivery and product design more in line with customer needs and expectations. But too often, the process of measuring customer satisfaction and perception is made more complex and convoluted than it needs to be. Here is a simple approach that gives you