The implementation of evidence-based leadership is iterative. It's too profound a shift to happen in one go. And it will never happen if we wait to thoroughly research our current state, detail a change management plan, save enough budget to resource it all, and delay until the time is just right and the planets have lined up.

Measurement is the most practical way to create a performance culture that is capable of taking the journey to become a high-performance organisation. But it won't work quickly enough, or nearly as well, if it doesn't start with the senior leadership team.

These are soft and subjective things... love, loyalty, trust, satisfaction, engagement, commitment, pride. They are feelings that people have toward other things, like our products or services or brand. So it's tempting to want a performance measure of these things, as evidence of our success. But I'm not so sure we should bother...

Over the past 10 years of Measure Up's life, over 13,000 subscribers have shared their biggest KPI questions with me. Almost 90% of all those questions come down to a core set of 11 questions. Only one of these is the right question to answer first.

Strategy execution more often than not feels like work, rather than true execution. Sometimes it feels like rework, when we keep redesigning it. Other times it feels like guesswork, implementing without really knowing if it’s working. And then there are times when it’s just plain hard work to get anything to happen. What we want is smooth execution to take the place of the work.

Do you believe that strategy is about projects and initiatives, so you don't need to measure your goals? Do you monitor your actions, because if they're completed, that means your goals are achieved? Do you rely on Staff Turnover Rate to assess how engaged your workforce is? If so, you're wasting your goals!

Sometimes hard-to-measure strategic goals can be fixed in the measurement process (like how Step 2 of PuMP fixes the weasel word problem). But strategy can be hard to measure due to poor logic and poor structure, and this can't be fixed in the measurement process. We have to go back and rework the planning process to make the strategy sensible.

If there was just one thing I could share with you that would have the biggest impact on the ease of finding meaningful performance measures or KPIs, it's this: use words better. It's impossible to get meaningful numbers until you know exactly what you're trying to quantify.

When many people start out looking for good KPIs and performance measures, they'll ask 'how do you measure innovation?' Or 'how do you measure culture?' They don't realise that their opening question is a big part of the problem they have finding those good measures. They're asking how to measure broad concepts, and that's the problem.

I fundamentally disagree that we should be striving to hit our KPI targets each month (or whatever frequency we measure at). Natural variability guarantees it's purely a fluke if we hit a target in any given month. We need targets to make more sense.