Is Big Data A Big Risk For KPIs?

by Stacey Barr |
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Just because data is big, and getting bigger, does it mean we should hang up our measure design and data sense-making skills to let technology do it for us? Or is big data a big risk for KPIs? (more…)




How to Measure Marketing Outreach

by Stacey Barr |
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Marketing outreach is essentially sending a message out into a target audience, to attract more people that our organisation or business exists to help. It can be time consuming and expensive, so we want to make sure it’s working. But what do you measure to find that out?




How to Measure Policy Advice

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Finding the right KPIs to measure policy advice is a big challenge. But it's not because policy is immeasurable. It's because we don't define policy success clearly enough. (more…)


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