Don't even try and work out how much time, effort, money and opportunity we waste by investing in business strategies that don't truly work. Let's instead talk about how exactly we can go about executing our strategies in a way that tests if they're working, by isolating their effect on our desired performance results.

As practitioners in the Land of Performance Measurement, we have our own version of Dorothy's 'Lions and tigers and bears' in the Land of Oz. We have activities, outputs and outcomes. Creatures that seem so much more frightening than they truly are, and mostly because we don't really understand whether and how we are supposed to measure them.