Mark Hocknell, PuMP Consultant, has worked in the area of performance measurement for about 10 years now. Prior to that, Mark's 15 years in senior management gave him plenty of experience as a user of measures, metrics, statistics, data, counts and numbers of all kinds. As business leaders, we know it's useful to inform our decis...




Often in measuring performance we ask a question too soon: so, how do we measure that? As soon as you answer that question, you're tumbling down the rabbit-hole toward a world of silliness and subjectivity. The characters you're surrounded by are pretentious goals claiming to be too complex to measure, and confused goals draped in trivial counts and milestones.






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