When many people start out looking for good KPIs and performance measures, they'll ask 'how do you measure innovation?' Or 'how do you measure culture?' They don't realise that their opening question is a big part of the problem they have finding those good measures. They're asking how to measure broad concepts, and that's the problem.



Mission statements really ought to state the ultimate purpose of an organisation - its desired impact on its customers. To know if an organisation is fulfilling its mission (and isn't that important to know?), it needs to be measured. But most mission statements are immeasurable.



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