Weasel words are words that have no specific and obvious and singular meaning. They bring no clear images to mind of what is meant. Words like: effective, sustainable, harnessed, connectedness and leveraged. Weasel words have a stupifying effect on people's understanding of goals that are written with them, as well as rendering...



Nijntje, or Miffy as she is known in English-speaking countries, is the little rabbit character who is drawn with only a few simple lines and primary colours. Yet she's meaningfully recognisable as a little rabbit. She doesn't need any more detail to be meaningful. But any less detail and she looks incomplete. Goals that are meaningfully measurable are just like Nijntje.




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Our next PuMP Performance Measure Blueprint Workshops include:

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