Guest author Terry Fagg, a local government manager, writes a short marketing brief from a fictional consulting firm called Weasel Words Inc. Be warned: this is bad advice!! (more…)
Weasel words are the enemy of measurability. When a goal is written with them - agile, benefits, capacity, diversity, efficiency, fit for purpose, holistic, livability, productivity, sustainability, and so on - that goal is impossible to meaningfully measure. But yet there is often resistance to removing those weasel words.
One of the worst problems that makes strategic outcomes hard to measure is the excessive use of 'weasely' language. And you'll know what I mean if your strategy is full of words like efficiency, productivity, sustainability, or even performance outcomes. <...
are words that have no specific and obvious and singular meaning. They bring no clear images to mind of what is meant. Words like: effective, sustainable, harnessed, connectedness and leveraged. Weasel words have a stupifying effect on people's understanding of goals that are written with them, as well as rendering...
If there was just one thing I could share with you that would have the biggest impact on the ease of finding meaningful performance measures or KPIs, it's this: use words better. It's impossible to get meaningful numbers until you know exactly what you're trying to quantify.
Making Strategy Measurable
Filed Under: Making Strategy Measurable
Nijntje, or Miffy as she is known in English-speaking countries, is the little rabbit character who is drawn with only a few simple lines and primary colours. Yet she's meaningfully recognisable as a little rabbit. She doesn't need any more detail to be meaningful. But any less detail and she looks incomplete. Goals that are meaningfully measurable are just like Nijntje.
Meaningful Performance Measures
Filed Under: Meaningful Performance Measures
There are lots of goals that are really hard to measure. I've written about measuring workforce capability, but another hard-to-measure goal is workforce diversity. Don't expect a list of the best measures, though. The problem lies with what diversity actually means to you...
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