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You’ll get better quality measures when you start to deliberately choose the best way to quantify your measures. It’s too easy to default to counts and percentages. Instead, learn these five basic quantification formulae so you can make better choices in the future.

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Have you limited your measures and KPIs to counts and percentages? Check if these really are the most appropriate quantification formulae for your measures, and perhaps you’ll discover you can get much more meaning if you try something else.